Mobile company AppLovin has acquired Twitter’s advertising platform MoPub for $1.05 billion in cash.
As part of the acquisition, AppLovin plans to integrate MoPub’s core features into its existing services.
“We are excited about the opportunity to grow the AppLovin platform and further develop our publisher monetization tools through this strategic transaction,” said Adam Foroughi, co-founder and CEO of AppLovin. “We welcome the MoPub team and together we will work diligently to bring the best of MoPub into the AppLovin software platform.”
Twitter acquired MoPub, which initially offered app monetization solutions, for approximately $350 million in 2013. MoPub generated over $188 million in revenue for Twitter in 2020 alone.